Millennials have been known to have “killed” the diamond and fabric softener industry. A new study reveals that the latest industry on the verge of destruction now happens to be the breast industry, and the main culprit for its demise, again, the infamous Millennials!
Recently, an unnamed adult entertainment website (which rhymes with Corn Pub) commissioned a study of American search histories. The company, which is always interested in changes in viewing habits, discovered that millennials (18-24) are 19% less likely to search up “breasts” for their night-time viewing material. Additionally, they are far less likely to search for “natural breasts” and more likely to search for “fake breasts.”
And the mammary industry is taking the blow from it. Hooters, the iconic “breastaurant” that became famous for serving up wings and breasts for customers’ appreciation, has been experiencing a decline in sales in the past few years. Their business reduced by 7% between 2012 and 2016, which resulted in the closing of restaurants across America.
Worried that they could be going out of business, Hooters developed a new marketing strategy and began to rebrand itself and look for a new position in the ever-changing market. Currently, they are focusing on takeouts and opening fast-casual restaurants with guests being served by fully clothed waitresses.
Hooters has also created a new side business named “Hoots” which focuses more on wings than breasts and features an updated menu.
We will leave it up to time to see if the new marketing strategy of this chain restaurant proves effective and successful enough to win America's hearts and (breasts) again.
“CornPub” failed to comment on the reasons behind the change, worried that they might get their reasons wrong, but other “experts” have already expressed their opinion.